Genesis is the upmarket and more performance oriented partner brand of Ridgeback. They are best known for their UK specific, and progressive, often experimental bike designs with very high specification. As with Ridgeback, 'UK specific' means these bikes are made for our particular cycling conditions, instead of according to an international one-size-fits-all formula. Genesis are especially known for leading the welcome revival of steel framed bikes across several categories including MTBs, gravel, road and urban bikes.